Statistical Methods for Communication Researchers and Professionals

Every day we are inundated with information in our professional as well as personal lives… We simply cannot attend to everything, and need help in separating out and evaluating claims. Understanding statistical methods provides us with an efficient way to explore, analyze and interpret data, as well as evaluate the strength of evidence presented in support of or opposition to claims. Statistical Methods for Communication Researchers and Professionals helps the reader develop the statistical competency necessary to become good researchers and good “statistical citizens” in the information age. Statistical Methods for Communication Researchers and Professionals: Provides an overview of statistical methods in the context of communication research and practice. Prepares the reader for careers such as research scientists, professional communicators, or anyone that is responsible for describing, evaluating, and interpreting data they confront daily in their professions. Draws on a rang Read more